SONY TZ

It was the SONY VAIO day to launch the 2 new products in UAE. The VAIO TZ business-oriented notebook and the fashion-oriented VAIO CR. The Event took place at the Grosvenor House Hotel at Dubai Media City at 11:00 am.

I represented ART at the event. Everything was just in place when I arrived; I felt the SONY rays emitting all over the place and I expected something special to appear just when the host declared ceremony start.

A well designed stage with a HUGE VAIO print. A giant projection screen and 2 stand to the right and left of the audince, sound effects, and spot lights. The Japanese joury were sitting, they appeared SONY branded, and the media filled the hall. Every one in place and ready to welcome the new born SONY VAIO TZ & CR.

After a presentation from the Marketing and Communication MAnager and the GULF office representative, the babies appeared on the stage carried by the well-suited models. The TZ was just a professional creation, small and carbon-fiber coated and light weight not exceeding a 1.2 kg. Small and elegant but armed with all the weapons a business wo/man needs.

The turn came for the CR. The same models changed their dressings into funky-elegant fashions, each carrying a certain-color VAIO CR comlementing their fabrics colors and accessories. At this time the stand were uncovered and the real trial session started. I didnt miss the opportunity ti try the TZ. I carried it, touched it, and felt its carbonated material. Its 1mm screen with embedded camera was the innovation by itself, since no one can imagine how can these Japanese embedd a 1.8 mp camera in the 1mm or so screen frame. They are really people from another planet and belong to a different time.

I will not forget to mention the 1 GB memory stick that I received as a souvenir. I was really planning to buy one, but why not have one for free??

In a 5 minute chat with the Japanese Marketing Manager Sunao Sakata, I tried to inquire about the functionality difference between the 2 models. Before the launch, I read th whole booklet and founf just hardware differences that are not a big deal between the two. I knew that the main difference lies in the design, material, and Windows Vista version. In a word its practicality that differs and not functionality in addition to the price for sure. The TZ retails at 7990 Dhs while the CR retalis at 3890 Dhs roughly speaking.

Its convincing to me, but since I gave my baby Canon EOS 400D my word, I will postpone the TZ for now. My Toshiba Satellite is soo huge man. Its soo huge. It doesnt appeal to me anymore.

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